ABOUT TAPPED IN

Tapped In is my POV on what’s driving culture today. As a marketer, I want to leverage my time being “chronically online” to stay informed, so this newsletter is an outlet for my brain. You’ll discover how I process things and examine internet culture to inspire creativity and marketing strategy. In short, I love consuming cool sh*t that inspires me to put great work into the world. Stay tapped in because it's always better to be "in" than "out."

WHAT I DELIVER

I’ll share insights and thoughts on marketing, fashion, and lifestyle trends:

Brand Partnerships and Collaborations
Social Media Trends and Strategy
Creator Economy/Partnerships
Cultural Trends and Moments

WHO AM I?

I am a Social Media Director focusing on Social Strategy and content creation. I’ve worked in-house full-time at Foot Locker, Highsnobiety, Amazon, and now at a renowned creative agency. When working on Brand projects, I source material from daily content and internet dialogue to find connection points. This newsletter gives a sense of my method and can be a valuable resource for folks in marketing like me.

WHO’S THIS FOR?

Anyone who wants to stay connected to culture and trends and receive inspiration to connect with today’s consumers through culture-first marketing.

Subscribe to TAPPED IN

Recognizing the content, trends, and products driving today's culture. It's always better to be “in” than “out.”

People

Byron Stewart

@tappedinculture

NYC-based culture marketer passionate about creating cool stuff for cool brands. I'll help you stay on top of the latest trends in social media, fashion, and lifestyle.