We Listen & We Don't Judge

Spotify Wrapped's cultural impact, 2024's word of the year, SKIM's flourishing collab strategy, and more in 'What Stopped My Scroll Vol. 12'

What’s up, fam! Can you believe there are only three weeks left in December? As everyone looks toward the New Year with bold predictions on what’s next for social media and marketing, I’m just here figuring out why time moves so fast.

Anywho, there were interesting and thought-provoking observations this week, from trends dominating my feeds across mult…