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Streamers are the New Celebrities
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Streamers are the New Celebrities

Nike is banning sneakers, Sephora birthday parties, and more in 'What Stopped My Scroll Vol. 18.'

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Byron Stewart
Feb 02, 2025
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Streamers are the New Celebrities
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What’s up, good people! I chatted with

Rachel Karten
about the rise of Employee Generated Content and shared examples of how I developed an EGC strategy and process during my time at Foot Locker. Check out the interview here:

Link in Bio
The Process Behind Employee-Generated Content
I can’t seem to escape conversations around employee-generated content…
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4 months ago · 58 likes · 4 comments · Rachel Karten

This week’s letter may demonstrate that my crystal ball has some validity. I’ll expand on last year’s predictions about streamers that are beco…

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