LOVE ISLAND is Everywhere

Plus, AI is frying our Brains & 5 Creators you need to work with.

Yooo! What’s up, everyone! I’ve been on the road for most of the week working on a QSR brand campaign —I’m excited to see the final results. I’m Happy to be back home and get back to the swing of things.

Today’s newsletter features the June Creator list, which returns with 5 creators I suggest brands work with as soon as possible! This is exclusively for paid subscribers. As a refresher, the ‘Creator List’ - is a spotlight on creators worth your time. Think of it as your creative cheat sheet, built to spark your next brainstorm or campaign brief.

I’ll touch on the following:

• Love Island Mania on Social

• AI is Frying Our Brains

• The Instagram trend you need to jump on before it’s too late + how to do it

• 5 Creators to work with

• Additional Brand Moves, content and trends that grabbed my attention.

Let’s get it

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FAVORITE CONTENT OF THE WEEK

adventure.boys217

A post shared by @adventure.boys217

Meet the “Adventure Boys” - a group of young homies going on a mission to have fun. What started as a series to reach 1,500 followers has blossomed into an Instagram following of 277K and counting, with millions of views. Their content offers a dose of “Boys will be Boys’ 90’s nostalgia that’s missing today. With numerous reports documenting the negative impact of cellphones and social media on children, it’s refreshing to see kids outside, simply enjoying life. I can easily envision brand partnerships for these kids in the near future.

BRANDS, COLLABORATIONS, AND CULTURE

Love Island is Taking Over.

I can’t escape Love Island on social or IRL. People are talking about it at work, my friends are obsessed with the show, and it’s trending on social.

Because of the show’s popularity, my mind immediately thought about how Peacock is promoting the show on social media (sorry, I couldn’t help it), as well as the fandom content that’s dominating social feeds. Let’s dive into it.