Kim K the Mogul & White House Memes

NikeSkims, Ray Ban's New Creative Director, Soda Wars, and more in 'What Stopped My Scroll Vol. 21.'

What’s up, y'all! I hope your week treated you well and was filled with wins all around. This week, it seems like everyone is talking about NikeSKIMs, and rightfully so—it has the potential to be a game changer. Additionally, we saw a new Creative Director announced, Will Smith joining streams, and a new soda brand. And lastly, is the White House posting memes?

Before I dive into everything, the next X post is too real.

sighhhhhhh

Let’s Get It.

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FAVORITE CONTENT OF THE WEEK

@user8161950271820Day 34 of learning how to dougie #newyearsresolution #dougie

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I stumbled upon wholesome content. This creator is learning how to Dougie, and it’s adorable. Broken in parts, the content is a perfect example of leveraging story arcs on social media. Creating bite-sized chunks of content in parts/ episodes builds intrigue and anticipation. If constructed correctly with engaging hooks, people will become invested in the journey, patiently following along to see the final results.Day 34 of her ‘Dougie Journey’ currently has 1.9 Million views, and it’s safe to say she finally knows how to do it.

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BRANDS, COLLABORATIONS, AND CULTURE

• Nike and Kim Kardashian SKIMS join forces to introduce a new Women's brand: NikeSKIMS. It merges NIKE, Inc.’s world-class approach to advanced innovation, sports science, and athlete insights with SKIMS’ obsession with the female form and pioneering pursuit of solutions for everybody.
  

  

  
  

• I’m incredibly high on this partnership. It’s the type of move Nike needs to hopefully grow its women’s business as it aims to win over more women and bring in new products, as it faces criticism for falling behind on innovation and losing market share to competitors.

• Competition is tough, however. Brands like Lululemon and Arlo have a stronghold on women’s athleisure and the sportswear market. For NikeSKIMS, technical innovation in the product is one aspect of the equation; the other aspect is whether the collection will be stylish enough to attract consumers who wear brands like Lululemon to the gym and for running errands.

• If all goes well, this partnership can change the game and disrupt the activewear and global fitness industry. I’m patiently waiting for the first drop in Spring. Will we see SKIM’s familiar color palette across the range of products? How will the NikeSkims logo show up on the pieces? I’m excited to see this brand comes to life this Spring.