Katy Perry's Space Travel & the Converse Brand Refresh
A billion podcast listeners on YouTube, Louis Vuitton's latest sports partnership, the return of the Wu-tang Clan and more in 'What Stopped My Scroll Vo1. 22'
Yoooo what’s going on folks! We got 50 degree weather all week, a welcomed sign that Spring will be here before we know it. Since the Spring season is near, plenty of collections and campaigns have started to roll out.
There were fashion collaborations that grabbed my attention, a YouTube milestone that points to the dominance of podcasting, and a brand refresh by a heritage sneaker brand. Instagram also dropped new Reels insights that can help with your content strategy.
But before we get into everything, this Thread by Teams represents all of us at some point during the week..
Let’s get it.
FAVORITE CONTENT OF THE WEEK
Tiktok failed to load.Enable 3rd party cookies or use another browser
This Hibachi Baby trend on TikTok is absolutely hilarious. Babies are filmed reacting to the hibachi cooking experience for the first time. There are countless videos of babies in complete shock when the flames on the grill flare up while the teppanyaki chef cooks. Their initial reactions are priceless—it's no wonder each video goes viral. Something about capturing raw moments on camera resonates perfectly on social media. Genuine emotion shines through in any piece of content.
BRANDS, COLLABORATION, AND CULTURE
Converse unveiled its ‘Love Chuck’ campaign starring Tyler the Creator, Billie Eilish, Charlie XCX, SGA, Lil Yachty, Vince Staples, and more.
The 108-year-old sneaker brand seeks to celebrate the legacy of the Chuck and its deep-rooted connection to the sneaker community. This campaign conveys a fresh identity, and the brand has turned a new leaf. Tyler, the Creator’s voiceover sets the tone, evoking the “Doing You" message, encouraging individuals to push creative limits and disregard what others think of their ambitions.
This style of messaging resonates with today’s consumers. I’m excited about the Converse brand and believe they are poised to gain momentum in the sneaker market this year. I’ve pointed this out in a previous letter, but the Chuck Taylor remains one of my all-time favorite sneakers. Its classic silhouette offers versatility for different types of outfits. The brand’s storytelling has been somewhat lacking in recent years, but it appears that this will improve significantly.
Keep reading with a 7-day free trial
Subscribe to TAPPED IN to keep reading this post and get 7 days of free access to the full post archives.